Story Science

Next gen IP incubator

Story Science

Next gen IP incubator

 
IP

IP owned and operated
by Story Science

Distribution vehicle
Short film
Novel
Comic
Script
TikTok
Reddit
Audio / podcast
Interactive website
Live experience
Monetization
Platform ad revenue
Sale to publisher / studio
Indie development
Video / mobile game
DTC
Subscription
Brand integrations
Licensing

How IP flows

redditReddit
A top r/nosleep story: 8.5K upvotes, 195 comments, 4.5K shares
Written
Instagram
An Instagram story post by Andrew Duplessie: 6,335 likes, 1,214 comments
Written
TikTok
TikTok: Would you watch a movie about a family driving through a tunnel: 1.3M plays, 158K likes
Images
Short film
The Littles on YouTube: 2.8M views, 62K likes, 1,989 comments
Video

Examples

Audience data from every platform, indexed together, so we know what works before we spend.

◆ Story Science · Signalsapp.storyscience.io/the-littles/signals☆⋮
The Littles · Live signals · last 30 days
30d90dAll·All platforms
Total views
104.2M
+18.4% · 30d
Engagement rate
7.9%
+1.2 pts
Positive sentiment
71%
+6 pts
“Make the feature”
12.4K
mentions · +41%
Daily views by platform millions / day
86420
Sep 22↑ viral spike · Oct 9Oct 21
TikTokInstagramYouTubeReddit
Sentiment 38.1K comments scored
Positive 71%Neutral 19%Negative 10%
What they’re saying
Wants the feature38%
Loves the animation27%
Debating who’s the monster21%
Rewatching for details14%
Engagement rate by platform
TikTok9.4%
Instagram7.1%
YouTube4.8%
Reddit6.3%
Audience by country
United States41%
Brazil14%
United Kingdom9%
Philippines7%
Germany5%
Other24%
Source YouTube · 2.8M · 62K
The Littles on YouTube
The Littles04:51 / 07:12
Comment stream live scoring

Audience data

Every platform, one dashboard, so we can apply math to social.

Modular dashboards

Video, written or audio. Drop any asset in, and the dashboard builds itself around it.

AssetVideo
Virality live
0% 24h growth
Geography by country
United States41%
Brazil14%
United Kingdom9%
Philippines7%
Sentiment 38.1K scored
0% positive
Reach unique
0
across every platform
Engagement by platform
TikTok9.4%
Instagram7.1%
YouTube4.8%
Reddit6.3%
Comments live scoring

What we’re building

A studio that only scales what the audience has already chosen.

IP
Make

The cheap first version. A short, a post, an episode.

Measure

Every channel, one dashboard. The audience votes.

Scale

Feature, book, game, series. Only what wins.

Own

The rights, the audience, the data. All ours.

Case study 01

The Littles

A 7-minute stop-motion horror short, seeded on TikTok and Instagram, released on YouTube, and preempted by Paramount & 18hz for a feature in less than 30 days of being live.

100M+views across platforms
30+festivals · Oscar®-qualified
500+turned away at a sold-out NYCC
Paramountfeature in development
Creators reacting to The Littles The sold-out New York Comic Con screening The Indy Shorts Horror Award Fan art of the Littles family
Case study 02

Too Scared
to Sleep

Forty original horror stories, published by HarperCollins. It went viral on TikTok, hit #1 on Amazon, and was sold to Warner Bros. for film and television.

#1best seller on Amazon
HarperCollinspublisher
Warner Bros.film & TV rights
TikTokwhere it went viral
Too Scared to Sleep by Andrew Duplessie, book cover

IRL sources

First ever interactive book, with real-time audience data inside

Offline data

Every story ends with a code. Readers scan for the next scare, and the book reports back which stories land.

◆ Story Science · Signalsapp.storyscience.io/too-scared-to-sleep/scans☆⋮
Too Scared to Sleep · QR scans from inside the book
All codesFlowcode
Total scans
500,000+
from the printed page
Countries
100+
readers scanning worldwide
Codes in the book
40
one per story
Scans per day still climbing, two years in
LaunchToday
Top performing stories by scans
StoryScansChange
1Waste Management9,714↑ +11,504%
2Mr. Butterscotch6,486↑ +9,778%
3Secret Sister5,125↑ +10,477%
4TSTS back cover4,850↑ +60,425%
5Bear Trap3,937↑ +8,359%
Case study 03

Mystery Dog

A horror story told entirely in text messages. Written for Yarn, it became one of the app’s most-read series, and the paywall it sat behind generated over $20M in subscription revenue.

$20M+subscription revenue generated
100M+views across YouTuber readings
40+stories in the Yarn universe
Writtenno video, no budget, just the story
LaurenZside reading Mystery Dog on YouTube: 3.6M views, 49K likes
“Nothing Better Happen To Any Dogs In This!!” · LaurenZside · 10.4M subscribers3.6M views · 49K likes
Mystery Dog in the Yarn app
The story as a text thread, with the subscribe-to-view-images paywall
◆ Story Science · Signalsapp.storyscience.io/mystery-dog/revenue☆⋮
Mystery Dog · Subscription revenue & readership · Yarn
All time12m30d
Subscription revenue
$20.4M
attributed to the series
Readers
4.8M
started chapter 1
Paid conversions
188K
3.9% of readers
Completion
81%
read to the finale
Monthly subscription revenue $K · 36 months
LaunchToday
Reader funnel chapter 1 → paid
Read chapter 14.8M
Hit the paywall3.1M
Started free trial412K
Converted to paid188K
Episodes readers · completion
EpisodeReadersDone
1Ep. 1 · The dog on the street4.8M98%
2Ep. 2 · Her eyes are so human3.6M92%
3Ep. 3 · Where did you get this dog?3.1M89%
4Ep. 4 · The vet2.7M84%
5Ep. 5 · Don’t open the crate2.4M81%
6Ep. 6 · Finale2.2M94%
YouTube readings read aloud
  • LaurenZside3.6M views · 49K likes
  • Reaction Time6.7M views · 112K likes
  • Kubz Scouts2.9M views · 61K likes
  • Jay from the Kubz Scouts1.8M views · 40K likes

Data pulled from any accessible channel

One text thread. $20M in subscriptions before a frame was shot.

Andrew Duplessie

Andrew Duplessie

Founder
  • An online storyteller with over 1 million followers across social platforms.
  • Created a handful of viral internet IPs generating 100M+ views.
  • Writer-director of The Littles, now a feature in development at Paramount.
  • Producer on Hulu’s American Horror Stories.
  • Founded a tech startup and sold it to the former CEO of Verizon/AOL.
  • Alum of Stanford University’s StartX.
  • Holds ten technical patents.
Deadline: Paramount & Walter Hamada’s 18hz preempt The Littles for feature adaptation
Andrew at HarperCollins; Yahoo Finance: Entrepreneur Andrew Duplessie sells debut teen novel to HarperCollins Children’s Books
The Hollywood Reporter: ‘M3GAN’ star Violet McGraw unveils horror short The Littles
CNBC: How to snag the attention of a VIP to sell your big idea